"Dedication to his craft, team, and clients are a rare mix of selflessness and determination."

- Sergio Ortiz, Creative Director at Rightpoint

CASE STUDIES

Allied Beverage Group

From Complexity to Clarity: Designing a B2B Platform
​Tags: B2B, UX Leadership, Digital Transformation, eCommerce
I led the design of a complex B2B commerce platform for Allied Beverage Group, navigating intricate business rules and stakeholder needs to find clarity and guide the team toward a solution. This strategic approach led to creative solutions that drove transformational impact for the entire business. Our work delivered a 50% gain in onboarding efficiency and a completely new toolset that empowered over 300 sales reps to become strategic partners for their clients.

JLG ClearSky 

Elevating a Legacy Platform to Market-Leading Status
Tags: B2B, UX Strategy, Leadership, SaaS, Digital Transformation
JLG needed a strategic partner to justify a product redesign and secure executive buy-in for their dated SaaS platform. As Design Director, I used data-driven methods like heuristic analysis and competitive assessments to define the 'why' and establish a new design foundation for their in-house team to build upon. My work directly led to a ~40% improvement in product usability, helping position it as a market leader.

AA Credit Union 

Guiding a conservative institution to a member-centric future
Tags: B2C, UX Strategy, Leadership, Financial Services, User-Centric Design
AA Credit Union needed more than a new website; they needed a strategic vision to justify the investment and modernize their mindset. As the project's leader, I conducted a comprehensive discovery phase, building an evidence-based case for change through market analysis and stakeholder workshops. This work delivered a new design foundation and a user-centric roadmap that ultimately transformed the organization's approach to digital experience.

CVS Pharmacy - Loss Prevention Awareness​

Transforming mandatory training into a valuable and engaging experience.

Mitel - Chatbot Lead Qualification​

Leveraging conversational UI for strategic lead qualification

FrontierTV - Onboarding​

Architecting a seamless transition for over a million customers.

It takes  passion to create truly impactful experiences.

    Access password protected content: